James Lenton

Director of Tennis and Operations

With over 23 years of international coaching success, and a playing career which includes ITF Junior Grand Slams and an ATP world ranking of 500, James brings a wealth of experience to Tennis 360.


James is a British National coach and has worked with many of Britain’s best, including Elena Baltacha, Anne Keothavong, James Ward, Chris Wilkinson, Ed Corrie and many others on both the ATP and WTA Tours, Grand Slams, Davis Cup and Federation Cup.


Most recently, James founded and developed some of the best academies in the UK, and many Junior Champions at British Nationals, Tennis Europe and ITF World Junior events.


James is qualified as an LTA Master Performance Coach (level 5), holding the highest level of coaching certifications. He also has extensive experience of global travel and tour management.


As Director of Tennis and Operations at Tennis 360, James works with players of all levels to ensure they receive the highest quality of teaching and training.



  • Represented Great Britain internationally, currently competing at Senior ITF events
  • Career high of ATP Top 500 and ITF Top 50



  • LTA National Coach for 10 years
  • LTA Master Performance level 5
  • Extensive international experience of developing players of all ages and ability, and tournament travel at Tennis Europe, ITF, ATP,  WTA and Grand Slam events


DATE OF BIRTH: On a Thursday….

COUNTRY: United Kingdom


STYLE OF PLAY: Aggressive


LIKE: Commitment


FAVOURITE PLACE: Dubai (obviously!)

MOTIVATIONAL SONG: Firestarter – Prodigy

FAVOURITE QUOTES: “No one ever drowned in their own sweat!”

IF I WERE NOT A COACH: I would be a rock star 😉